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Personalized, engraved brick from Glen-Gery.
These custom-crafted, engraved brick add a special, very personal touch
to patios, walls, walkways, home and office decor...especially desktops.
These are high-quality brick accented with monumental-style engraved
lettering or graphic imprints. Ideal for fundraising projects, commercial installations,
home and individuals alike. The possibilities are endless...and
exciting!
Personalized brick come in three popular colors and eight decorative
lettering styles. Names, graphics or personal messages -- up to 3 lines
-- can be engraved.
Fundraising with Glen-Gery's Personalized Brick.
Even if your fundraising project is not on the scale of a new building
or addition, Personalized Brick can be a novel alternative to the usual,
but all-too-common fundraising methods. Glen-Gery has put together the
following guidelines* to help make your efforts count.
Develop Your Fundraising Plan
- Identify the type of fundraising approach you wish to use
(door-to-door sales, gift donations, special events, raffles, etc.).
- Select/elect the fundraising committee.
- Set a realistic
monetary goal (based on actual cost vs.
profits).
- Goals must be attainable based on the portion you wanted to raise using Personalized
Brick.
- Decide on a budget (how much you need to cover your expenses).
- Determine how many campaign workers you need to make the necessary
contacts to raise that amount of money. Be realistic.
- Recruit volunteers.
- Set up teams to be responsible for tasks.
- Break down tasks into small pieces.
Set Timetables
- Coordinate schedules for training sessions and meetings.
- Set a firm timetable for progress on the project for which the
funds will be used. Also, include production time for the product you
are selling.
Identify Prospective Donors
- Keep in mind your donor prospect group must contain enough people
to fulfill the monetary goals you have set.
- Concentrate on building
relationships with those prospects who can afford to contribute for
years to come.
- Individuals -- Those associated
with the program or people within a certain area.
Example: You are trying to raise money for a new addition to a fire station.
Your target would be individuals that live within a 25-mile radius
because those people
would be concerned about proper fire protection from their local fire
department. They would be willing to help improve the facility because
it would mean better protecti
on.
- Local Businesses -- Most businesses in your area are willing to donate funds
because it gives them the opportunity to gain exposure in
the community; it is a
lso good public relations to be involved with good causes.
Train Your Volunteers to Sell Personalized Brick
- Your volunteers must be aware of the reasons you are raising funds for a particular
project.
- Your volunteers should be visible to your prospects and must develop an awareness of
the mission of your organization.
- They must know the goals and objectives of the fundraiser.
- They must understand their part in that mission.
- Team must have shared goals (including a respect for leadership and a sense of team
spirit).
- Volunteers should be outgoing and friendly.
Training includes the following:
Proper Recognition
- To be motivated, your volunteers need to be involved in decision-making, properly
recognized for their contributions, and given a sense of importance.
- Find every possible reason to say "thank you."
- Recognize them often: This not only inspires loyalty, but also keeps new leadership
excited so the organization can move forward.
The Features/Benefits of Personalized Brick
Feature -- It is a unique idea that has not often been used in the past.
Benefit: Gets more attention from prospective donors.
Feature -- Brick is very durable.
Benefit: A name will be immortalized; the product will last forever.
Feature -- The brick can be personalized.
Benefit: Inspires a personal "attachment" to the project.
* These guidelines do not guarantee the success of your
program.
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